Hello Folks! We’re here for another episode of the Coworking Values Podcast. Your weekly coworking podcast that aims to give you the freshest and newest topics on the coworking world.
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For this episode, we have Bright Simons, President of MPedigree, a leading social enterprise that uses mobile and web technology to battle faking, counterfeiting and tampering of products. He is also a self-confessed Idea Activist which in his words — is that when he gets hung up on an idea, he pushes them with the available tools he has.
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Bright Simons will talk about how MPedigree is a product of that idea activism and how trust plays a big part in entrepreneurship. He will delve further with the intimacy of trust between consumers and the brands that they trust. And how that plays in businesses and consumers globally. He will also be talking about how to empower information to be used by all to properly weigh the choices they have and use that information to make better decisions in terms of putting trust on a product or brand.
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